My New Body Obesity Center unveils New Brand Identity Reflecting Company’s Transformation and Focus on the Bariatric Surgery Medical Tourism Context. 

My New Body Obesity Center is pleased to announce the launch of its new brand identity, redesigned logo, and updated website. These changes come at a time when My New Body Obesity Center is working diligently to evolve the patient experience and offer an enhanced medical tourism protocol for its international patients.

In the process of designing the new logo and developing the new brand identity, My New Body Obesity Center sought feedback from various audiences, including patients, medical staff and community members. The goal was to create a new brand identity that better represents the perception of My New Body Obesity Center while reflecting the organization’s growth. Ultimately, the new logo design was chosen because it reflects the relationship between My New Body Obesity Center’s patients, surgeons, medical staff and the community.

Designed to work effortlessly and look consistent across multiple advertising channels, the new logo better reflects My New Body Obesity Center’s modern, clean, professional environment and services. Using color theory, blue was chosen to show trustworthiness. Purple evokes a feeling of compassion and comfort. The icon design focuses on the patient’s transformation to a healthier version of themselves.

The newly redesigned website features easy-to-navigate pages and updated messaging. The visual design showcases My New Body Obesity Center’s modern appearance, while also highlighting the high quality, professional services our patients can expect to receive. The layout is structured to provide a seamless user experience.

Transition to the new logo will occur over the next several months, beginning with a new advertising campaign and a new website. The rest of the rebranding is expected to be finalized this summer and implemented this fall/winter.

“We value our deep and long-standing patient relationships, and we are immensely proud of the important role My New Body Obesity Center’s experienced coordinators and medical tourism staff play in helping international patients navigate the complex process of embarking on medical tourism and starting the path to a new life through bariatric surgery” said Dr. Alberto Carlos, MD, FACS, Medical Director at My New Body Obesity Center.

My New Body Obesity Center partnered with local health marketing agency, Medical Tourism Tijuana on the development of the new brand identity.

About My New Body Obesity Center 

My New Body Body Obesity Center is a Bariatric Surgery Center founded in Tijuana, Mexico by Double Board Certified Bariatric Surgeon Dr. Alberto Carlos, MD, FACS. With more than 5.000 laparoscopic Weight Loss Surgeries, and proven experience in gastric sleeve, gastric bypass and complex revision surgery cases My New Body Obesity Center offers safe, effective and affordable bariatric surgeries and has developed a comprehensive Medical Tourism Protocol for those traveling from all over the world to Tijuana for medical care.

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